The difference it makes..
One day, when French photographer Bruno Fert was a child, he brought his grandmother’s cherished family photo album to school.
Then — while playing with friends — he lost the irreplaceable photos forever.
“I like to think that because I lost the last remains of the memories of my family, I chose to be a photographer to try to rebuild the memory of these photos,” said Fert, now 40.
The fact that a personal event sparked Fert’s chosen profession is appropriate, because one of his latest projects is all about social identity — personal versus professional.
The series of photos, called Workwears, visually juxtaposes people’s private lives with their lives at work.
A firefighter, a fisherman, a nurse, a diver, a judge. One by one, Fert’s photos show people in their homes wearing everyday clothing — followed by another photo showing them dressed in the clothing of their chosen professions.
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